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Quote: “Magazines are getting into event marketing in a big way, using high-engagement activities to draw groups of readers together and form a sense of identity centered on the publications. “
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Quote: “What it takes to stand out when anyone can be an entertainer.”
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Quote: Encyclopedia of Life is an ecosystem of websites that makes all key information about life on Earth accessible to anyone, anywhere in the world.
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Quote: “The secret is that advertisers don’t really need head counts — they need to get into people’s heads.”
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Quote: “Algorithms and algorithmic spamfighting are an essential way to improve Google’s quality, but Google does reserve the right to take manual action on spam.”
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American Legacy magazine, the quarterly publication devoted to African-American history and culture, is ending its partnership with Forbes Inc. and going off on its own.
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Warning: this is addictive. Mashes up real-time Googlemap with Flickr photos that are being geo-tagged. If that explanation makes no sense, you’ll still find it interesting.
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While there have been some high-profile magazine failures in the last decade (including Talk, George, and, most recently, the movie magazine Premiere), the total circulation of American magazines rose to 370 million in 2006, the highest since 2000.
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Attack of the clichés: “The magazine industry faces more and more competition…Companies that don’t change will “erode off into the sunset.”
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Quote: “Small publications say they didn’t have enough time to figure out what the plan would do to their bottom lines before it was pushed through.” (Translation: Ignorance was bliss.)
