Marketing is not Advertising (continued)

This will come as no surprise to those who read this blog, but reporters are discovering that “traditional” publishers have figured out that the “business model” of selling physical units of books or magazines — and advertising pages in those magazines — may not actually be their business model.

Reporters have discovered that publishers have figured out that part of their business model is creating ways that connect readers with writers, audiences with performers, in other words, marketers with customers.

In today’s NY Times, this reporter epiphany is displayed in two separate stories: One about Knopf Speakers Bureau, a business unit set up a year and a half ago to represent the publisher’s authors; and the other about marketing agencies set up by Conde Nast, Hearst, Meredith and others. These units are creating a wide array of custom media and events for marketers.

Sidenote: Meredith has described themselves as “a media and marketing” company for a while.