Who do ad-servers serve?

I think there is a dotted line connecting this post by Chris Anderson about a popover ad that blocked Wired.com for five hours yesterday and this post by Scott Karp about online publishers and ad-serving. I would attempt to connect the dots, but currently, I’m listening to a presentation about online advertising technology and, frankly, there are too many dots swimming around my brain at the moment.

  • Hudge

    From an objective point of view, that would be “WHOM do ad-servers serve?”