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The PR business has long put a premium on strong media pitching skills, especially at the junior and mid levels. All you need to do is scan the help wanted ads and you will see what I mean. However, pitching is on its way to becoming a lost art because th
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(re: Steve Rubel’s post below) Quote: “Unfortunately, for too many folks the extent of their relationship is looking up a name in Bacons.”
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Quote: “The ranks of enterprise IT appear to be arrayed shoulder to shoulder—in Roman Legion-style—against the invasion of the iPhone — however, the defense may be futile.”
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Quote: “Blog”, “blogosphere,” “netiquette,” “cookie”, and “wiki” are among words voted among the most irritating words spawned by the Internet. (My vote would have been for “snarky,” troll,” or, perhaps, “John Dvorak”)
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