-
The PR business has long put a premium on strong media pitching skills, especially at the junior and mid levels. All you need to do is scan the help wanted ads and you will see what I mean. However, pitching is on its way to becoming a lost art because th
-
(re: Steve Rubel’s post below) Quote: “Unfortunately, for too many folks the extent of their relationship is looking up a name in Bacons.”
-
Quote: “The ranks of enterprise IT appear to be arrayed shoulder to shoulder—in Roman Legion-style—against the invasion of the iPhone — however, the defense may be futile.”
-
Quote: “Blog”, “blogosphere,” “netiquette,” “cookie”, and “wiki” are among words voted among the most irritating words spawned by the Internet. (My vote would have been for “snarky,” troll,” or, perhaps, “John Dvorak”)
 |
|
|
|
Time posted: 12:57 am on Saturday, June 23rd, 2007 2 Responses to “links for 2007-06-23”Post a Comment |
 RexBlog.com
Curating news about media,community and technology for people who aren't geeks. Maintained since August, 2000 by Rex Hammock, Founder/CEO of the content marketing and media firm, Hammock Inc.. Send links, comments to: rexhammock@gmail.com Home About Rex/Hammock.com Search RexBlog
 SmallBusiness.com | Blog Search & share knowledge. Rex Connexions
Bloggers linking hereRexHammock.com Twitter - @r Flickr My Google Profile YouTube del.icio.us FriendFeed.com StumbleUpon MyBlogLog Plaxo last.fm Yelp  Follow RexBlog viaa newsreader.  Follow RexBlogvia a daily e-mail update. River of Rex
[via: FriendFeed.com]Reader Roll
[via: mybloglog]
related weblogs
Hammorati | (Hammock Publishing's blog) flickr/rexblog | RSS (my photo blog) magazine news links | RSS (del.icio.us/rexblog/magazines) my link blog | RSS (del.icio.us/rexblog) other links
SmallBusiness.comHammock Publishing MyBusiness Magazine Magazine resources affiliate stores
amazon.com iTunes store magazines.com
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||
June 23rd, 2007 at 11:40 am
[...] Via Rex Hammock, a link to the results of a recent poll published listing the top most irritating words spawned by the Internet: Topping the list of words most likely to make web users “wince, shudder or want to bang your head on the keyboard” was folksonomy, a term for a web classification system. [...]
June 25th, 2007 at 9:16 am
Hi Rex, just wanted to stop by and say hello. Both Steve and Josh bring up great points in their posts.
I recently wrote, “The Future of Communications – A Manifesto for Integrating Social Media into Marketing,” which explores these ideas and also goes way beyond social networks to help PR people understand what’s going on and to teach those who want to learn how to jump in.
PR, as we know it, is dying. And, the real challenge is how to get the majority of PR to participate in these conversations.
New PR is shifting monologue to dialogue, from broadcast to participatory and conversational marketing. I have been working extensively with Chris Heuer, Jeremiah Owyang, Stowe Boyd and Todd Defren, who are all helping PR learn how to make the transition.
The future of PR is about conversations, knowledge, sharing and relationships. It will have greater alignment with sociology and not be based solely on the technology – as tech represents the tools to facilitate conversations, and will always evolve.
The fundamental principles are:
Listening is marketing.
Participation is marketing.
Media is marketing.
Conversations are marketing.
This renaissance represents an opportunity for passionate and smart PR people to reinvigorate an industry long associated with used car salesman to put the “public†and “relationships†back in Public Relations .
It’s the realization that focusing on and cultivating important markets and the people within them, will have a far greater impact than trying to reach the masses with any one message or tool.