Hugh MacLeod, who I’ve sorta followed for years, but who I really follow now that we’re Twitter friends, just posted something on his blog that you may not believe, but is so true, I’m going to refer to it forevermore as MacLeod’s Law of A-Listlessness:
“You’re far better off going off to somewhere like Facebook and building your own social network with like-minded folk, based on your own collective interests, your own collective passions and own collective sense of merit, than loitering around the Blogopshere, waiting for some rockstar like Scoble, Arrington, Cory etc to link to you… and hoping in vain that the latter will somehow transform your life. It won’t.”
Observation: When you set up a Facebook account, you’re not weighted down with the responsibility of being a publisher or writer or pundit or whatever it is that keeps most people from setting up a blog. On Facebook, you’re not a Facebooker — you’re just you. You can connect with people based on something other than linking to what that person just observed (like I’m doing here with a link to Hugh).
Later: As this post has generated some drive-by traffic, I’d like to observe that many on the blogosphere are reacting to what they think Hugh wrote, not to what he actually wrote. As for me, I am not opposed to the notion that some people are great at blogging and they draw a big following. My point is this: If becoming one of those bloggers — in other words, being a publisher and media-creator with a following — is your goal, then your blogging needs to be second-nature and a natural flow of the way you process information — or it will quickly become a dreaded chore. On the other hand, if building a strong network of friends and business associates or others with a shared passion, then perhaps there are other approaches than blogging that may be more appropriate to meet that need. For me to say this is not an indictment of blogging. It’s merely an observation that parts of the “live web” are not best understood when applying publishing or “content creating” metaphors to them.