According to the Wall Street Journal, “blogs offer CEOs a way to communicate with investors, employees and customers, and to defend themselves when under fire.“

Observation: This sounds rather daring, if you ask me. I’m definitely going to have to look into this trend. Has anyone else heard about this blogging thing? Surely it’s just a fad thing. What next? CEOs setting up, OMG, Facebook and Twitter accounts. Yea, right.