It’s a sin to kill a mockingbird — or to out Fake Steve Jobs

I have several friends and even a couple of former colleagues at the Nashville web-development/SEO firm Sitening. They do clever stuff and are growing rapidly.

One thing that’s not clever, however, is trying to unmask the Fake Steve Jobs.

The geekosphere needs to laugh, people. And it doesn’t get any funnier than Fake Steve Jobs.

I’m reminded of that scene in To Kill a Mockingbird where Atticus tells his children they can shoot all the bluejays they want, but they must remember it’s a sin to kill a mockingbird. The neighbor, Miss Atkinson later explains to the kids that mockingbirds do no harm — they only provide us pleasure with their songs.

I can understand the geek mindset that drives one to immediately break apart any new gizmo to see what’s inside and how it works. And sure, when they see a magician do a new trick, some people won’t rest until they figure out how it’s done. And no doubt, next week when the final Harry Potter book comes out, there will be those who can’t wait to broadcast the ending to spoil it for the rest of the fans.

However, I’d just like to suggest to those who think finding out who Fake Steve is will provide the same sort of satisfaction, it won’t.

Just enjoy the fun, people. You can be geeks — just don’t be “negative people.”

  • We like FSJ too. We were just having some fun and we’re actually surprised how much attention this has received. I seriously doubt that his (or her) identity will be figured out from an obscure — albeit geographically revealing — IP address. In fact, if we thought that it would have led to the discovery of the “real” FSJ, we probably wouldn’t have made it public.

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  • Rex

    Jon, Sorry to pick on you. You know I’m your fan. The fascination with outing FSJ is an obsession with many — and a natural one.

  • I don’t mind at all. If we were really trying to reveal his identity — which I swear we aren’t — then I’d probably feel the same way. Other than our little IP trick, which was really an afterthought of mischievous (adult) kids, we haven’t put any effort or thought into revealing his identity. The revelation of his identity from the Radio Active Code Blog came out of nowhere for us and then it spun out of control from there.

    However, from an SEO and marketing perspective, the whole thing has been great for us 😉