Daily Archives: Friday, July 20, 2007

Is the cover curse a mere regression to the mean?

Posted on Friday, July 20, 2007 by Rex Hammock

If BusinessWeek, Forbes or Fortune call about doing a glowing cover story on you and your company, well, suggest they feature your competition. Via Stephen Baker (who recalls writing a 1998 cover story for BW on Nokia that later rode … Continue reading →

Posted in magazines, statistics, titans | 3 Comments

links for 2007-07-20

Posted on Friday, July 20, 2007 by Rex Hammock

The rebirth of advertising | SFGate.com Quote: Magazines can put AdPerk on their site, allowing people to watch an ad and collect points toward free issues or even free subscriptions. (tags: internet magazines advertising) Magazine’s shelf life has no boundaries … Continue reading →

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