In the past couple of days, I’ve been impressed by some corporate ambassador-types (who by coincidence are both associated with Texas-based companies) who have commented on posts I’ve made about their companies — or, in one case, used an image of their product.
First, a Southwest blogger (one of many who write on their site), gave me a shout-out when I gave the airlines an unsolicited endorsement. (Follow-up: My two SWA flights this week both arrived early.)
On a more obscure front, I got a comment ping from a company called “Twang” (no relation to Tang) in San Antonio, Tex., that makes “flavored salts” for beer, margaritas and other concoctions. I did a Google image search of the word “twang” for a post about country music and thought the label and slogan “Tart and Tangy Treat” was an appropriate, yet obscure, element to add to the post. After seeing the post (which I’m impressed that he saw, as I didn’t mention “Twang” in the post), the publicist of Twang has offered to mail me some sample “chili lime salt” so that I can see and experience the product first-hand.
Thanks, Twang, however, I must let you know that I can only accept samples of chili lime salt for use in the rexblog labs for review purposes only. However, just for reaching out, I’ve decided to make Twang the official potent potable salt of the rexblog.
Free marketing advice for Twang: Learn from the master, Hugh MacLeod, who helped turn a South African Wine, Stormhoek, into a geek-sensation. Offer to send samples of salts to anyone hosting a “Blogger Margarita Meetup.”




September 7th, 2007 at 1:00 pm
Rex, Twang is already the beer salt of choice for some geeks. It goes really well with Sparks beer (caffeinated beer). If you happen to receive a case of Twang in the mail, I would be willing to bring over some Sparks to the Rexblog lab. For research purposes only of course.
BTW, I saw the Southwest comment earlier and love it when big companies participate in the conversation here in the blogosfera.
September 17th, 2007 at 5:14 pm
[...] I responded publicly letting you know that I only accept products that are for review purposes, so, therefore it was swell for you to send me some of your chili lime salt for our labs. (In the meantime, some other Nashville bloggers have volunteered to be lab rats on this project.) [...]