Are new magazines what newspapers need?

Sunday night is magazine announcement night at the New York Times. Appearing tomorrow will be these items:

  • Pursuits, a glossy monthly magazine about the lifestyles of the rich, wil be launched by the Wall Street Journal. According to the Times, the magazine will be distributed as an insert with the Journal’s Saturday edition in 18 metropolitan markets where the WSJ sells the most copies — about 800,000 out of 2,000,000 journal subscribers.
  • Over at the WSJ’s sister newspaper (ouch), the New York Post will be launching a glossy magazine to be distributed as an insert in its Sunday edition. With the name Page Six Magazine, it will certainly carry celebrity gossip, but will be “broader than its namesake,” says the Times — fashion, food, wine, restaurant, “stuff like that,” said Col Allan, editor of the Post.
  • Note: I’ve blogged before about the WSJ magazine project in an item in June that included speculation about U.S.A. Today magazine in addition to its USA Weekly.