http://www.RexBlog.com/2007/09/16/17171?utm_source=rss&utm_medium=rss&utm_campaign=are-new-magazines-what-newspapers-needs Rex Hammock's Blog Sun, 15 Jan 2012 04:37:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.RexBlog.com/2007/09/16/17171/comment-page-1#comment-57135 John O'Toole Mon, 17 Sep 2007 17:51:19 +0000 http://www.rexblog.com/2007/09/16/17171/#comment-57135 Rex - I, too blogged about this this morning on my new digital street corner. Here in Portland, the Oregonian has launched a couple of magazines recently. The "the upscale lifestyle" play was launched months ago as Ultimate and later renamed Ultimate Northwest. Lots of ads, but focus, as you might guess from the title, has been a struggle. The O at first relied on its own newspaper journos to produce the magazine which, as the Times article implies, can be a mistake. Magazines are different, eh? By the way, the next attempt by the O was Mix, a food magazine, which is quite good as a magazine (the editor has a magazine background this time) but now the question is, can advertisers support a magazine in this already jam-packed niche? Two magazines, two papers and numerous visitor pubs are already there. It seems sometimes that the papers, scrambling for new footholds, see magazines as a template. Pop it out of the toolbox, trace carefully, and away you go. Maybe that's the case in some markets...John O'Toole Rex – I, too blogged about this this morning on my new digital street corner. Here in Portland, the Oregonian has launched a couple of magazines recently. The “the upscale lifestyle” play was launched months ago as Ultimate and later renamed Ultimate Northwest. Lots of ads, but focus, as you might guess from the title, has been a struggle. The O at first relied on its own newspaper journos to produce the magazine which, as the Times article implies, can be a mistake. Magazines are different, eh? By the way, the next attempt by the O was Mix, a food magazine, which is quite good as a magazine (the editor has a magazine background this time) but now the question is, can advertisers support a magazine in this already jam-packed niche? Two magazines, two papers and numerous visitor pubs are already there. It seems sometimes that the papers, scrambling for new footholds, see magazines as a template. Pop it out of the toolbox, trace carefully, and away you go. Maybe that’s the case in some markets…John O’Toole

]]> http://www.RexBlog.com/2007/09/16/17171/comment-page-1#comment-57130 portlandville.com » NY papers: “Magazines are where it’s at” Mon, 17 Sep 2007 17:24:16 +0000 http://www.rexblog.com/2007/09/16/17171/#comment-57130 [...] Update: I noticed that Rex Hammock, a magazine observer across the plains in Nashville, commented on the same stories here. [...] [...] Update: I noticed that Rex Hammock, a magazine observer across the plains in Nashville, commented on the same stories here. [...]

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