Daily Archives: Monday, September 17, 2007

links for 2007-09-18

Posted on Monday, September 17, 2007 by Rex Hammock

Custom Media Cuts Through the Clutter | BtoB Magazine Quoted – Publishers put stronger emphasis on content, integrate more types of media into their custom offerings. (Note: I’m quoted in last paragraph.) (tags: custom-publishing custom-media conversational-media) What’s in a name? … Continue reading →

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New York Times figures it out

Posted on Monday, September 17, 2007 by Rex Hammock

Quote: The New York Times will stop charging for access to parts of its Web site, effective at midnight Tuesday night reflecting a growing view in the industry that subscription fees cannot outweigh the potential ad revenue from increased traffic … Continue reading →

Posted in media | 4 Comments

“Cap-per-post” marketing case study: Twang

Posted on Monday, September 17, 2007 by Rex Hammock

Dear Matt Schere, Twang PR guy: Thank you for participating in the new rexblog.com marketing program called “cap-per-post.” After you saw that I had used an out-dated version of your company’s logo on a post that had nothing to do … Continue reading →

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Posted in conversational media, humor, marketing | Tagged | 4 Comments