A key to understanding how to replace that which was formerly known as advertising

There’s no date on this piece by Tim Manners at FastCompany.com, however I just ran across it today and especially liked this quote:

“…if we’re not helping people live better lives, we are not helping ourselves. If all we are doing is interrupting people who don’t have time for interruptions, we can’t expect their attention. If all we are doing is annoying people who have zero tolerance for annoyance, we can’t earn their trust. If all we are doing is pelting people with endlessly irrelevant messages, we can’t claim their loyalty. And if we can’t claim their loyalty, we don’t have a prayer of a positive return-on-investment.”