Should Apple share credit for Gore’s Nobel Prize?

algorenobelThis morning, the entire front page of Apple.com is devoted to a congratulatory message to Al Gore for winning the Nobel Peace Prize. What the message doesn’t say (overtly) is that Al Gore is on the board of Apple and that his primary communication tool for spreading his message has been Apple’s presentation software, Keynote. (An earlier version of the front-page didn’t sport that Adventurer Al photo in the screen-grab to the left, but a shot of him making a presentation.)

Frankly, I believe Apple should share in the halo of Gore’s honor. Even his most devoted fan will admit that, historically, he’s never been noted as a good communicator. However, with Keynote — and those at Apple who may have assisted him with graphic design, software training and, well, learning how to present like Steve — Al Gore proved that great story-telling (not bullet points or his former presentation go-to approach, the intellectual metaphor) can, as the New York Times says rather indelicately this morning, turn a “loser into a laureate.”

Granted, it was some extremely talented documentarians who turned Gore’s Keynote presentation into a masterpiece of advocacy media, Inconvenient Truth. Indeed, in the way that Gore, who technically didn’t receive the Oscar (the film was about him but the film-maker, Davis Guggenheim, is the Oscar-winner), made the acceptance speech, perhaps Apple and Guggenheim should share the Nobel stage with Gore. (Note: That was a joke.)

Sidenote: I don’t think Gore will or should run for President this year. While he’s perhaps never had more global accolades than are being showered on him now, his family is going through a very real personal trauma that for someone like Gore, will have more impact on his decision than all of the “Draft Al” efforts that may spring up.

(Related past blog post: “Green is the new red, white and blue” explains my “greeness.”)