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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Archives
Monthly Archives: November 2007
links for 2007-12-01
Convergence ad sales dampen growing online ad revenues | Paidcontent.org Quote – Those who use convergence see the web as an added-value tool and relegate online advertising to a supporting role as opposed to a separate media form. (tags: media … Continue reading
Nickel Creek’s Last Waltz (review)
Last night’s final stop on Nickel Creek’s “Farewell (for now) Tour” at Nashville’s Ryman Auditorium was upbeat and rollicking with only a slight whiff of funereal eulogy. The evening was more like a celebratory party after a funeral, than a … Continue reading
Posted in Nashville
3 Comments
links for 2007-11-30
A Big List of Sites That Teach You How To Do Stuff Quote – This horribly-titled, but hopefully useful round-up we will specifically focus on such general purpose sites that include some sort of rich media instruction (generally video). (tags: … Continue reading
Nickel Creek’s last waltz
[Update: I've posted a few photos from the concert. Also, my review.] 15 months ago, Nickel Creek announced they were breaking up for an indefinite period after a year-long “farewell (for now) tour.” Tonight is the last stop on that … Continue reading
Posted in Nashville
4 Comments
Connecting the dots between what Yahoo! and Adobe and Google are doing
Today, CNet’s News.com reports that Yahoo and Adobe are bringing pay-per-click ads to Adobe’s Portable Document Format (so that’s what PDF stands for) so that “publishers can serve up ads inside PDFs distributed on Web sites and over e-mail that … Continue reading
Posted in advertising, publishing
2 Comments
links for 2007-11-29
Scott & Lori’s Road Trip (a Flickr set) Scott Beale (laughingsquid.com) has taken some great story-telling photos over the past few days, recording a road trip from Destin, Fla. to Ohio (including a stop in Nashville). (tags: photography) RJR to … Continue reading
Should bloggers care more about “Long Tail” economics or “Because Effect” economics?
Here’s a short business book I wrote in ten minutes. Feel free to download it to your Kindle and read it later: Chapter One Alex Iskold, Read/WriteWeb writer Alex Iskold today used a long post to argue there’s “no money … Continue reading
Can magazine companies compete online?
I guess it’s theme week. And this week’s theme is all about magazines and the web. Yesterday, I pointed to an interview with the business editor of Wired magazine regarding magazines and the web. Today, the Wall Street Journal has … Continue reading
Posted in advertising, magazines, marketing, media, statistics
Tagged memetracking, technology
1 Comment
links for 2007-11-28
How your creepy ex-co-workers will kill Facebook | InformationWeek Cory Doctorow paints a picture of Facebook’s future that looks a lot like social networking’s history. FB fan-boys are sure to meltdown over this one. (tags: facebook socialnetworks) Jackson Five ‘could … Continue reading
Google maps goes collaborative
Okay, it’s already established that I’m a Google Maps “My Maps” fan-boy. For example, here is the first “My Map” I created, a trail map of a Greenway near my home. Today, the Google Maps team announced they’ve added a … Continue reading
Posted in maps
5 Comments
The unifying theory of magazines in an online age
As I maintain dual citizenship in both Magazineland and Internetopolis, I’m often asked what magazines must do to survive in an online era. Jason Tanz, business editor of Wired magazine, has a great answer to that question in this interview … Continue reading
links for 2007-11-27
Antismoking Activist Calls Rolling Stone Insert ‘One Great Big Cigarette Ad’ | NYTimes.com Quote – An insert in Rolling Stone sponsored by Camel is under fire from antismoking activists because, they say, it blurs the line between advertising and editorial … Continue reading
Why I love being a Nashville blogger
As I’ve said many times, when I started blogging in 2000, I had no idea there would ever be such a thing as a hyphenated-blogger — as in tech-blogger, political-blogger, mommy-blogger, hyper-local-blogger, etc. For that matter, when I started blogging, … Continue reading
links for 2007-11-26
Creating a ‘global micro brand’ | Hugh MacLeod Quote from Hugh – From now on building “the gapingvoid brand” will become my first priority. (tags: blogging bloggers advertising marketing branding) American Routes stops in Nashville (temporary link) Public radio program … Continue reading
My prediction: Holiday shopping stories will add 0% to our understanding of the economy
After a couple of decades of reading countless stories related to holiday sales, I can say one thing for certain: Retailers never, ever, predict they’re going to have a great holiday sales season. I’m not sure why — underpromising, I … Continue reading
Posted in observation, statistics
3 Comments