On the Internet, No one knows you’re a meme

This post is not about politics, although it is about Ron Paul’s quote in the NYTimes today:

Mr. Paul, 72, a retired physician and a grandfather, acknowledged that the influence of the Internet had surprised even him. “We always knew it was supposed to be important,” he said of the Internet. “My idea was you had to have someone who was a super expert, who knew how to find people. But they found us.”

If I were blogging about politics, I’d be predicting that Paul’s campaign will continue to display the story-arc of the Howard Dean netroots movement and how Paul’s campaign will likely use the money raised by the those internet people to hire “a super expert” who will get paid lots of money while the campaign crashes and burns, but that’s okay, because that super expert will still get paid even more money to write a memoir and give speeches about the experience.

But this is not a post about politics.

No. This post is an observation of following: Mr. Paul, in a simple, childlike, way has captured the zeitgeist of an era in which media and marketing executives who don’t really live on the web try to package up and own the web. Sometimes they may stumble into success, but they still don’t understand the illusive, fickle, un-bottlable nature of the meme.