min Magazine has announced its 2007 21 Most Intriguing People in Publishing (temporary link) and I’m happy to note that PaidContent.org’s Rafat Ali is on min’s 2007 Digital Hot List. One of the best things about my long observation of Rafat’s rise is to note how important and widely-read PaidContent.org is in New York among executives in traditional media companies.
In the previous post, I linked to Kevin Rose’ post about the WSJ.com adding a Digg button to the bottom of pages throughout the site. Obviously, the real news in Kevin’s blog post is that every story that is “dugg” becomes “free” if accessed through Digg. In other words, if you’ve ever wanted to link to a WSJ.com story but couldn’t because you didn’t have a subscription — or you don’t link to articles that most people can’t access, you now have a hole through their paywall. This means that people like me, who have never before clicked on a Digg button, will be doing lots of clicking (I have a subscription) so I can help the WSJ.com executives “free” WSJ.com while not really “flipping the switch” immediately.
You also have a way to get the “free” headlines delivered to you via RSS.
As Digg offers an RSS feed of search terms, I tried out a search for the term WSJ.com with the “sort-newest-first” option selected. With an RSS feed of that search result you can, well, do all the RSS tricks you want. For example, in addition to the obvious thing you can do — add it to an RSS newsreader — you can display WSJ.com headlines on your Google/ig (or iGoogle) page (or the gazillion other Ajaxy personalized home pages out there) like this:
I’d really rather be sending any traffic directly to WSJ.com and not to Digg. If, for example, they started their journey to free by removing the paywall-filter from several of their category RSS feeds….
Technorati Tags: digg, wsj.com