links for 2007-12-11

Will 2008 be a shake-out year for magazines? Media Life Magazine

Actually, every year is a magazine shake-out year. Quote – ….turmoil in magazine publishing will encourage new ways of thinking that would have been dismissed in more stable times.

(tags: magazines)
The Page 69 Test

Marshall McLuhan’s advice on choosing a book was to read page 69 and if you like that page, buy the book. This site aggregates the page 69s of well-known books. (via: kottke.org)

(tags: books)
The problem is in the newsroom, not the newspaper | Mr. Magazine

Samir Husni says one solution is to turn the daily newspaper into “the daily magazine.”

(tags: magazines newspapers)
Denver airport offers free Wi-Fi | PCWorld.com

Quote – Denver International Airport is betting that travelers will like getting something for free, and so far it looks like a good bet. (I just added it to: http://www.smallbusiness.com/wiki/Free_wifi_airports)

(tags: travel free+wifi)

About Rex Hammock

Founder/ceo of Hammock Inc., the content marketing and custom media services company based in Nashville, Tenn.

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http://sitening.com/blog Jon Henshaw

“Denver airport offers free Wi-Fi”

It’s about time. I lived there for 10 years and when they did get finally get it, like most airports, it was fee-based. It’s so much more pleasurable when it’s free. I just went to Vegas for PubCon and their airport had free Wi-Fi. I’ve also been to some other airports recently, and they’ve had free Wi-Fi too. Now all we need is for Google to win the 700MHz spectrum and we’re there!
Rex Hammock

Jon, Now we just need to get Nashville’s airport powers-that-be to join the airports-with free wifi club. I have a theory that it’s not just more pleasurable, it’s probably me profitable for the airport. As Denver has shown, usership sky-rockets. In their case (I haven’t seen it, but I’ve seen this elsewhere), as it’s “advertising supported,” I assume there is a landing page that promotes airport restaurants and shops. With all the new retail and restaurants going in at BNA, I’m sure that travelers changing planes would discover more opportunities to buy stuff if they learned about it while firing up their computers to check in w/ the office.

Okay. That’s probably not going to sink in, so here’s my next strategy. I think SWA should REQUIRE all of their airports to offer free WiFi.