TechCrunch is rumorizing that Robert Scoble may be joining FastCompany in January to start something called FastCompany TV. Robert, who comes closer than anyone I know to living his online life in real-time (I believe it was Fred Wilson who once described Robert that way), is, himself, a media brand — at least in one corner of the tech and blogosphere — more powerful than the FastCompany brand (in that important corner of the Internet). Mansueto & Co. could benefit greatly from Robert’s traffic magnetism — and community building savvy. (Sidenote: To my FastCompany.com friends: Put Robert in charge of reviving the moribund Company of Friends brand that your predecessors drove into the ground in perhaps the most amazingly unstrategic moves in magazines-online history.)
If this all works out, it seems like a huge acqhirsition could happen that’s a winner for all.
Later: For the record, Robert commented on the TechCrunch post that while he’s leaving PodTech, he still has not finalized his plans. Like I said, Robert lives life in real-time.
Much later: A couple of days late, but here’s a link to Robert’s post on his departure from PodTech.





January 16th, 2008 at 11:27 am
[...] As rumored, Ubber-blogger Robert Scoble is joining the Fastcompany/Inc. magazine organization to serve as managing director of a new online property called FastCompany.TV. Kudos to all involved, including my friend and frequent panel-mate, Ed Sussman, president of Mansueto Digital. [...]