On a new blog at Hammock.com called “Custom Media Craft,” I’ve just posted a “think piece” called 2008: The Year of Mediacasting, along with a sidebar post called 8 Mediacasting Ideas for 2008.
Excerpt:
“The goal of most corporate and association marketers should be to use digital and online content to generate actions, not to attract eyeballs. The content doesn’t need to be on your website — the content needs to be in the hands, and ears, and eyes, and heads of your members or customers. Unless your business model is advertising, page views are not the correct metric to measure your online strategy. Action, engagement, sales, enrollment, loyalty, retention, increased contributions, advocacy and education are business goals that require you to get your message (”content”) to your audience — in any way they want to receive it. In 2008, let your content extend beyond your website. Cast it out in any way you can.”
Read the rest: here.
I was surprised to learn via an e-mail from a friend that my post yesterday about the election-night community experience of using Twitter became the basis of a story in this morning’s Nashville Tennessean. (Admittedly, I was more surprised that my ego-trackers did not catch it first.)
I’m a bit amused by the headline, “Local blogger turns on to Twitter during New Hampshire primaries” as it captures the addictive nature of using Twitter in such a context. Fact is, I’ve been turned onto Twitter for a long time as it has merely extended (and replaced) ways I’ve previously participated in conversational communities. For those who may wonder, why Twitter? I’ll say, it works for me — now. It has attracted a critical mass of early users among individuals I know online. Also, the key features of selecting how to receive and send messages (via text, IM, etc.) make it a drop-dead simple method of relaying messages if you’re a person (like me) who moves from browser to e-mail client to IM to mobile device constantly.
As I have many off-line friends who will read the print version of the Tennessean, I am already prepared for the type of comment I get whenever I show up in a story like this: “Hey, I read that story about you doing that whatch-a-ma-callit thing.”
