Understanding what iGoogle is just became more iMpossible

Back in mid-2007, I wondered aloud why the Google Personalized Homepage was being re-branded iGoogle as the “i” prefix is so much the franchise of another technology company. Today, Google announced enhanced features for using Google on an iPhone, including better integration of iGoogle into iPhone. So, to clear up the confusion, you DO NOT need an iPhone to use iGoogle, but now iPhone iGoogle users have some special iGoogle features to make using it on your iPhone more iSpecial.

  • I can’t help seeing that ubiquitous “i” prefix, upon first glance, as the start of an exclamation in Spanish. ¡Google!