• Happy Birthday, Amir | JakeandAmir.com
  Until the writers’ strike is over and The Office returns, the show “Jake and Amir” is the best workplace situation comedy being produced today. (Office fans: Think Jake=Jim, Amir=Dwight
  (tags: humor video)

My friend Jon Henshaw and the folks at the Nashville web search and design firm Sitening are using the MyBlogLog API to add some community features to their blog beyond the widgets MyBlogLog has offered previously (i.e., the “rexblog reader roll” over in the right-hand column).

Background: Earlier this week, I pointed to this article written by Marshall Kirkpatrick about the significance of Yahoo opening the MyBlogLog API.

Bonus for geeks: Sitening is making their PHP wrapper for the MyBlogLog API open source. It’s available at: http://code.google.com/p/php-mybloglog/.

Sidenote: Maybe it’s just me, but I’m noticing lots more MyBlogLog avatars that are the gray generic ones. Many seem primarily to be SEO-related and so I’ve gotten a little more aggressive in “X”ing them.

Technorati Tags: mybloglog

This “told-you-so” post by Michael Arrington regarding advertising on Robert Scoble’s blog is so inside ball I hesitate to comment, however when did such hesitation stop me before, so, here’s my observation: A long time ago, Scobleizer.com didn’t carry advertising, but it has always been advertising. It was advertising (marketing?) to create and build Brand Robert. Robert wasn’t trying to monetize his blog, he was trying to monetize Brand Robert. That strategy worked so that Brand Robert and all its brand extensions have been acquired (or perhaps more correctly described, aqhired) by a media company that has an advertising business model. In other words, Brand Robert’s new stewards will now be monetizing Brand Robert and its brand extensions using a media company business model.

For the record, my blog still doesn’t “carry” advertising — it is advertising.

Also, for the record: I love advertising and am involved in numerous media programs, projects and properties that have an advertising business model.