Monthly Archives: January 2008

The simple question a good business-to-business transaction story answers: Why?

A long-standing complaint of mine with business-to-business media is that too often they focus their coverage on the transactions of business rather than leading readers to a deeper understanding of more critical issues related to their industry. Don’t get me … Continue reading

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links for 2008-01-30

When he signs a book deal, I think he’ll get his wish | New York Times The “rogue trader” who caused Société Générale to lose $7 billion told investigators: “All he wanted was to be respected, and to earn a … Continue reading

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The really bad idea that won’t die (continued)

On October 8, 2003 , I first wrote on this blog how strange I thought it was that people actually slept through some of the more bizarre and strange ideas of the late 90s like the CueCat. That was my … Continue reading

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links for 2008-01-29

Bill Clinton: ‘Screw It, I’m Running For President’ | The Onion Observation – This is so funny because, well, it says so clearly what everyone — even his fans — thinks. (tags: humor)

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Why Johnny can’t pick out the best Super Bowl ad

Frank Baker, media educator, has posted a "media literacy lesson plan" for teachers informing them How to Use Super Bowl Ads In The Classroom . Apparently this lesson plan is designed to help improve the "media literacy " of children … Continue reading

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