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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Monthly Archives: March 2008
In forcing on-demand publishers to use Book Surge, is Amazon replaying the 1998 Barnes & Noble, Ingram deal?
Later on Friday, O’Reilly’s Andrew Savikas <a href=”http://radar.oreilly.com/archives/2008/03/amazon-gets-demanding-with-print-on-demand-publishers.html”>wrote a detailed post explaining the kinds of lock-in</a> Amazon.com is attempting with this move.</p> <p>And yes, there is a Nashville angle to this story as one of the on-demand printing services that is being targeted by this move is Ingram Industries subsidiary <a href=”http://www.lightningsource.com/”>LIghtning Source</a>. </p> <p>Quote from WSJ.com:</p> <blockquote><p><i>”Amazon’s decision means that any of those publishers who want their books sold on the giant Web site will have to use BookSurge. … The transaction, which was blasted by independent booksellers because it merged the largest wholesaler with the largest retailer of books, was seen as a bold grab by Barnes & Noble to vertically integrate a competition-stiffling segment of the book distribution channel.</p> <p>I say ironic, because at the time, Jeff Bezos was one of the most outspoken opponents of the B&N, Ingram deal — one of the few times he and independent booksellers agreed on much.
Posted in amazon, books, Nashville
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Audio Post: Interview with Patrick Ruffini on lessons (so far) from 2008 presidential campaign online strategies
[This is also being posted at Hammock Inc.'s Custom Media Craft weblog.] It’s been a while since I’ve made an “audio post” to a blog (I’m more “video” these days). However, some recent blog posts and Twitter comments by online … Continue reading
links for 2008-03-31
This is my Beddian Year | The New Yorker Were you born in 1954? Then this will be your Beddian year, the year in which your age = the last two digits of the year in which you were born. … Continue reading
links for 2008-03-30
Shareaholic (a Firefox add-on extension) This is pretty helpful as it consolidates about 4 or 5 bookmarklets I already use. (Thanks, Steve Garfield) (tags: firefox socialmedia socialbookmarking twitter digg delicious del.icio.us bookmarking productivity tagging)
April Fools Day is not for amateurs
I love The Onion. They have talented and very funny writers who know how to create news parodies that are biting and clever — in other words, not stupid or cruel. For some reason, during several days surrounding April 1, … Continue reading
Posted in observation
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PaidContent vs. TechCrunch? Why the “vs.”?
Why is there a “vs.” between the names of the two companies in this headline? PaidContent vs. TechCrunch: Two Visions of Blogging’s Future. Remind me in what way the two companies compete? Advertising? Readers? Their vision? Huh? They don’t even … Continue reading
Apple back on front of NYTimes.com, but not WSJ.com
In January, I wrote about the format-busting Apple ad that was running on the front of the New York Times and Wall Street Journal websites. A week later, I pointed out how the ad format compromised the visual effect of … Continue reading
Posted in advertising
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Jim Cooper (D-TN) on bailouts
I’m pleased to note that the really smart guy in this interview at WSJ.com is my friend and Congressman, Jim Cooper. I wish the WSJ.com did a better job at time-stamping their video as I don’t know when they posted … Continue reading
Matt McAlister heading to London, the Guardian
A belated shout-out congratulations to my friend (and fellow business-to-business media veteran) Matt McAlister who’s leaving Yahoo! to join the Guardian, as in, he and his family are moving from San Francisco to London.
Posted in publishing
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Google Maps “Street View” rolls through Nashville, let the fun begin
It took them awhile, but the “Street View” gang at Google Maps finally drove around Nashville and, gee, you can now do stuff like embed this panoramic view of the intersection outside my office window. That’s me up in the … Continue reading
Links for March 27, 2008
For some reason, there seems to be a problem with the automagic feature of del.icio.us that makes a daily post here of all the sites I’ve bookmarked during the previous 24 hours. Until I (or they) get it figured out, … Continue reading
Tagged Daily Links
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SI opens archives, Staci Kramer follows
Talk about your opening day. Just in time for baseball season, Sports Illustrated opened their archival vault during the past few days and my sports-enthused friend, Staci Kramer, dove in. Staci, of course, has that business media thing going to, … Continue reading
Posted in magazines
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Interestingness is in the eye of the beholder
Charts give blog posts more interestingness. I’m catching up from a couple weeks of travel, so apologies for belatedly linking to this post from Roy Peter Clark on Poynter.org. It’s a fan-post regarding “a young reporter and Nieman fellow named … Continue reading
links for 2008-03-25
Wall St. Journal to Make Over Marketplace Section | New York Times Quote – “We’re going to continue to hire reporters and bloggers, and our new corporate parent is committed to the expansion of the Journal franchise,†he said. (tags: … Continue reading
How to be a trendy social media marketer in March, 2008
Interesting article in the NY Times today about scionspeak.com, a new marketing effort by Toyota. It also provides the current state of a non-blogosphere “trend story” about where social media marketing is today. From that vantage point it’s a good … Continue reading
Posted in advertising, conversational media, social networks
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