Talk about your opening day.
Just in time for baseball season, Sports Illustrated opened their archival vault during the past few days and my sports-enthused friend, Staci Kramer, dove in. Staci, of course, has that business media thing going to, so she actually can make hanging out on SI a work-related activity by digging into some cool stats and insight:
“SI can drive discovery and take search engine optimization much deeper with key topic pages and by linking and aggregating to related content like video search through sibling AOLâ€™s Truveo, eBay collectibles, the wiki links. Putting it all up required a new classification system and the thousands of tags for the most complete metadata and flexible search. The platform to host the Vault and dynamically render pages was built by sibling Turner Broadcastingsâ€™ digital group; SI.com is part of the CNN Network, so Turner benefits from any increased traffic. Eventually, SI plans to add stats feeds, trivia, original video programming, self-publishing and more. By the numbers: The Vault launched Thursday so these are early numbers. According to data provided by SI, through Monday the site drew 231,000 unique visitors (97,000 Monday) producing 2.5 million page views (900,000 Monday) and spending an average of 9.5 minutes per visit.
I just love sports stats stories.