PaidContent vs. TechCrunch? Why the “vs.”?

Why is there a “vs.” between the names of the two companies in this headline? PaidContent vs. TechCrunch: Two Visions of Blogging’s Future.

Remind me in what way the two companies compete? Advertising? Readers? Their vision? Huh? They don’t even cover the same industries or markets — so in what way do they compete again?

I can think of several business-to-business media companies that PaidContent.org competes with and out-performs, but TechCrunch is not on that list. I can think of several business-to-business media companies that TechCrunch competes with and out-performs, but PaidContent.org is not on that list.

The only quote in the post that makes any sense to me is this one from Rafat:

“If CNet is the only target you can aspire to be, that is selling yourself really short.”

I agree. I think Rafat should be targeting Crain or Reed Business and Michael should be targeting IDG. Those billion-dollar companies can all trace their lineage directly to founders who were the bloggers of their day — men sitting around kitchen tables putting out dinky publications in nascent industries.