After a weekend of avoiding endless posts by bloggers pointing to the NY Times story on how blogging can kill you, it was nice to learn* that while it may kill you, blogging can also help you land a book deal.
Congratulations to Hugh MacLeod on the news that he has signed a contract with Portfolio Books (a Penguin imprint) to develop into a book his popular “manifesto,” How To Be Creative. Also, this proves another point about the power of Free. One of the ways Penguin knows Hugh’s book will be a success is the popularity of an earlier PDF version available for free.
As Hugh does on his cartoons drawn on the back of business cards (he can boil big thoughts down into small gems), here’s his key to being creative: “Work Hard. Keep at it. Live simply and quietly. Remain humble. Stay positive. Be nice. Be polite.”
And here’s a great side benefit from that advice: It will also help keep blogging from killing you.
*Actually, I learned this last month, but was sworn to secrecy.
Bonus link: Chris Anderson on how NOT to use a free PDF download to promote a book.