Should eWeek be banned from Work?

In a really transparent link-baiting, page-view inflating scheme, eweek.com is running a slide-show-ish “editorial” feature titled, “Should Facebook be Banned from Work?” (I hate doing it, but as a service to you, dear reader, here’s the link.)

Obviously, I think it would be ridiculous to ban Facebook from work. I prefer to ban from work employees who aren’t productive and responsible. If employees are productive, they’ll discover how to use anything productive that Facebook enables — and learn how to manage the noise.

What I’d rather see banned from work are editorial features that make the reader click through 12 pages (or more, if you count the ads popping up along the way). The “page-view” metric is the reason publishers do this, but it’s a nightmare user experience and I’m sure any analysis of site traffic would show that people rarely click through more than 2-3 pages. On this one, I didn’t get past the second frame.

Also what I’d like to see banned (and I thought it was) are the types of embedded-in-editorial link-ads that appear on the eWeek website. The type that send Paul Conley over the edge.

For anyone the least bit “web-savvy,” eWeek is a much bigger time waste than Facebook.

  • http://paulconley.blogspot.com/ Paul Conley

    Bravo!
    There’s little doubt that eWeek has become the worst Web site in the entire world of technology coverage. It’s a slow-loading, poorly designed collection of amateurish copy punctuated by pop-up windows and the UNETHICAL use of ad links inside editorial.
    Isn’t there anyone at that company who can see that the reason they’ve been having trouble in recent years is because they’re producing a product that is laughably bad and violates the ethics rules of ASBPE and ABM?
    I’m sure you saw yesterday’s news that eWeek’s parent, Ziff Davis Enterprises, is laying off workers.
    But you and I both know that the folks who lose their jobs won’t be the morons who think they can grow a company with forced pageviews and ethics violations.
    Also, you’re right to think that “the embedded-in-editorial link-ads that appear on the eWeek website” were banned. ASBPE and ABM have both issued statements prohibiting the practice. And executives from Ziff Davis agreed to pull them. But by the time Ziff Davis sold off ZDE, the ads were back at both Ziff and ZDE.
    So how well is this let’s-act-like-whores-rather-than-journalists plan working? Well, Ziff Davis Media has filed for bankrutpcy. While ZDE is laying off workers and selling off a stake just weeks after the buyout.