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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Archives
Daily Archives: Thursday, April 17, 2008
Wait, Google, that’s not in the storyline
The storyline is this, people: The economy sucks. We’re in a gut-wrenching recession. Batten down the hatches for the worst economy since (fill in blank). And oh by the way, where are those MREs we stored up before Y2K? The … Continue reading
I’m confused. Is it the dawn of a new mass medium? Or death?
Earlier this week , Russell Beattie, in announcing he’s pulling the plug on his year-old startup, Mowser , that provides web publishers the ability to easily publish a light-weight versions of websites for mobile device web browser, declared, “I think anyone currently developing sites using XHTML-MP markup, no Javascript, geared towards cellular connections and two inch screens are simply wasting their time, and I’m tired of wasting my time, and went on to say: “The argument up to now has been simply that there are roughly 3 billion phones out there, and that when these phones get on the Internet, their vast numbers will outweigh PCs and tilt the market towards mobile as the primary web device. … Let’s face it, you really aren’t going to spend any real time or effort browsing the web on your mobile phone unless you’re using Opera Mini, or have a smart phone with a decent browser – as any other option is a waste of time, effort and money. Continue reading
Yet another Google Maps fan post — the predictive traffic feature
Google Maps users (including those who use it via the iPhone) probably know the service provides real-time traffic data for 30 U.S. cities, including my hometown, Nashville, where there appear to be a few fender-benders today. For a view of … Continue reading
Half of Internet advertising is wasted; the trouble is, you don’t know which half
My friend Steve Rubel does some “back of the envelop math” that he believes suggests $1 billion of Internet advertising is wasted. His post reminded me of some universal advertising truths — and a century-old quote that addresses the dilemma. … Continue reading
links for 2008-04-17
From Print Magazines to Online Communities | Internetnews.com Quote – So while the flight of consumers to the Web is an inescapable trend, there are nonetheless synergies to be had between advertising in a glossy monthly alongside its companion Internet … Continue reading