The storyline is this, people: The economy sucks. We’re in a gut-wrenching recession. Batten down the hatches for the worst economy since (fill in blank). And oh by the way, where are those MREs we stored up before Y2K?
The storyline is this, people: The whole Internet advertising thing is ready for a bust. Sure, online advertising is growing, but with the economy in the dumps, no way is Google going to keep growing.
The storyline is this, people: Small businesses buy lots of those search ads and small businesses are hurting now, so expect to see some fall-off in the growth of search advertising. It’s going to happen. We’re experts, we’re ComScore, and we know these things.
Quote from the New York Times:
“Googleâ€™s first-quarter report comes amid intense interest and speculation over the impact that a slowing economy may have on the Internet search giant and on the online advertising business overall. When Google reported financial results for the fourth quarter of 2007, Mr. Schmidt, told investors that the company had seen no adverse effects on its business from a slowing economy.
The storyline is this, people: There’s going to be a bust in all that search advertising and all those startups who are depending on Adsense revenue to help them “monetize” themselves are going to get flushed out when that crazy money stops flowing.
The storyline is this, people: If Google sneezes, web startups die of pneumonia.
The storyline is this, people: Lots of old-time web people wouldn’t mind seeing that happen.
Unfortunately for them, those wishes are delayed at least another quarter.
People, don’t ya’ll know the storyline?