Over on my “People Page” at Hammock.com, I’ve posted an Earth Day message that says, basically, enough already with arguing over who’s green and who’s not. We live in complicated times with complicated problems. Problems aren’t solved by name-calling and shouting down those who believe differently than you. Problems are not solved by merely being “symbolic,” either. Problems are solved when you focus on finding common ground — and common interests.
Bottomline: I’m growing tired of companies telling me how green they are. And I’m tired of activists who can’t see the forest for the trees. I’ll continue to encourage myself, my company, our clients and vendors and friends to find ways to lessen our impact on the Earth’s environment. I find that much more productive than shouts or symbols.