Don’t waste my time with information unless you can tell me why it matters

Magazine quote of the week, no, make that month:

“(Wired magazine is) NOT about technology — we’re about how technology is changing the world.” — Chris Anderson, editor

(From Wired wants to blow your mind – MarketWatch)

Observation: Whether you’re a blogger or a big-city newspaper reporter or a superstar national news personality, you need to realize that you’re just shuffling information if your content is only the transactions (starts, stops, hires, fires, sales, loses) related to a topic. It’s only when you start informing readers how and why such information matters that you become a writer or reporter or blogger who matters.

Wired is still around because Chris Anderson understands — and displays — how a magazine can be a perfect medium for exploring the reasons why things matter.