When magazine publishers start acting like bloggers

If you haven’t noticed how FolioMag.com has embraced blogging with a vengeance (since Dylan Stableford’s return), it’s time for you to check it out. If you’re in the magazine industry — especially in B-to-B — they’re showing how it’s done. Indeed, today, they proved just how blogistic they are by using a post to bust a competitor’s lame attempt at gathering some competitive intelligence using the old (and I mean old), “we have a client who’d like to know so-and-so” approach. No, the calling-out wasn’t hip-hop magazine level. It was a little more like Michael Arrington on Twitter very late at night.

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About Rex Hammock

Founder/ceo of Hammock Inc., the content marketing and custom media services company based in Nashville, Tenn.
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