The Tumblr-fication of Google Reader

A new feature that will be recognized as a tumblelog by the tiny fraction of the world’s inhabitants who might know what a tumblelog is, has been added to Google Reader. Wisely recognizing that tumblelog is a far-edge concept, Google chose not use such a term in announcing the feature on the Google Reader weblog.


I would spend a sentence or two describing why I think it is odd that Google is getting into tumblelog hosting through its RSS newsreader platform, however, the explanation would be so esoteric that even my eyes are glazing over at the thought of how geeky my reasoning is. It has to do with having a feature as a part of an RSS reader for sharing items one finds via means other than an RSS reader — but like I said, who cares?

Maybe it will be a great feature for someone. But I’m scratching my head at who might use it other than current Google Reader users who already have a “share” feature. Wouldn’t someone who might actually comprehend what’s going on with the tumblelog aspects of this feature prefer to display such sharing gestures at a URL like rex.tumblr.com than, say, http://www.google.com/reader/shared/02167497403971826980?

Or perhaps I’m having difficulty understanding it because I rarely use Google Reader.

Sidenote: If you want to see a tumblelog, RexHammock.com is an example. It’s where I share items I run across that are bigger than a bookmark and smaller than a blog post and less fleeting than a tweet on Twitter. And another thing: if something makes it to my tumblelog, chances are it has nothing to do with business or technology or media or anything remotely related to this weblog. And wisely recognizing that few people I know use the term tumblelog, I don’t refer to it as a tumblelog except in blog posts about the topic of tumblelogs.