Saw this study saying just 20% of words on a webpage are read by a typical reader.

The secret to writing for this kind of reader is

• IDG’s move to “the third screen” | Colin Crawford
  Quote - Today marketers want not only eyeballs, they want truly engaged and participatory audiences.
  (tags: magazines)
• The art and science of a photo shoot | Custom Media Craft (Hammock.com)
  Over on the Hammock.com blog, Custom Media Craft, Jamie Roberts has posted a look at how we communicate with photographer before a shoot. Also, there’s a dandy video sidebar.
  (tags: custom-publishing custommedia marketing custom-media photography photographers magazines design)