The secret to writing for those with attention spans of gnats

Posted on Wednesday, May 7, 2008 by Rex Hammock

Saw this study saying just 20% of words on a webpage are read by a typical reader.

The secret to writing for this kind of reader is

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About Rex Hammock

Founder/ceo of Hammock Inc., the content marketing and custom media services company based in Nashville, Tenn.
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  • http://www.louisgray.com Louis Gray

    That’s cheating. Instead I think you should have

  • http://rexblog.com Rex Hammock

    Thanks, Louis. You are so