Google’s new Not Found feature is really fun

As this press release and resulting barrage of blogospheric coverage has pointed to the dead link all day (the site goes live tonight), it makes me wonder just how many “eyeballs” this “Not Found” message has attracted. Could it be a one-day page-view record for a 404 Error message? They could have at least slapped a few Google ads on it to generate some revenue. I thought I’d post a screen grab here for posterity.

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Rex Hammock

Founder/ceo of Hammock Inc., the customer media and content company based in Nashville, Tenn. Creator of and head-helper at