Via ReadWriteWeb.com’s Marshall Kirkpatrick, I learned about — and downloaded — a new “Adobe Air” application called Snackr that is total news-junkie crack. I’ve already had to turn it off because it’s one of those things that sucks out every last ounce of attention span your soul can muster.

It turns any OPML file (in this case, a file that lists the source URLs of RSS feeds) into an animated screen ticker that runs along any edge of your computer’s desktop. Imagine a stock ticker, but with news headlines from the web sources you’ve designated. At any point, you can click on the headline and ticker stops and reveals the summary excerpt of a post. (Later: Actually, the full feed is displayed — even more amazing.)

In other words, it’s like an RSS reader that is set up in a River of News mode, but in this case, the headlines are actually flowing.

On second thought, for those who attempt to describe RSS as a “push” technology, ala ““PointCast,” this will be your best example, so far.

On third thought, it turns every thing you follow online into something like a giant animated twitter feed.

It’s cool, but don’t download it. It’s crack, I tell you. It’s crack.





Everything I believe about marketing can be summed up in one sentence: “Successful marketing is a great story shared well.”

If you’ve ever visited the website of the place I work, you know that.

So, when I point to this New York Times piece about the books written by Barack Obama, “A Career Forged by Telling His Story,” it’s not a political statement, but it is an endorsement of the idea that great stories well told are the key to any cause worth joining, any product or service worth buying or any candidate worth electing.

Quote:

“Senator Obama understands as well as any politician the power of a well-told story. He has risen in politics less on his track record than on his telling of his life story — a tale he has packaged into two hugely successful books that have made him a mega-best-selling, two-time Grammy-winning millionaire front-runner for the Democratic presidential nomination at age 46. According to his publisher, there are more than three million copies of his books in print — and two more on the way.

More, later.





May 17th, 2008