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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Archives
Monthly Archives: August 2008
Where to go for Gustav information
Hurricane tracking map widget via Lockergnome.com’sInside WeatherBug Blog. With natural disasters in the past, I have pointed to ways in which volunteers, individuals, aid organizations and the media have utilized the web to help communicate and coordinate their responses. As … Continue reading
It’s football time on the Internet
With the new Hot Trends feature on Google, you can see what people are searching for at any one-time. I thought the Hot Trends screen grab above reveals a bit of insight into what is on the minds of Google … Continue reading
Comments
I’m sorry if you’ve had problems attempting to comment on this blog during the past few days. For some reason (translation: operator error), the setting got changed so that someone had to be “registered” on the site to make a … Continue reading
Ubiquity is a next shiny thing worth watching
I’ve been trying hard this year not to link to items that fall into the shiny object chasing category I’d call “tech-blogger meme-of-the-day.” However, I can’t help myself on this one. Mozilla Labs (the folks behind the Firefox browser) has … Continue reading
Tagged technology
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Do You Have An Online Strategy? (Shameless self-promotional post)
Jon Henshaw, the SEO guru (among many other things) at the web-development firm, Sitening, says some very nice things about the online strategy displayed on the Hammock Inc. company website, Hammock.com. (Yes, I do have a job.) Thanks, Jon. I … Continue reading
Posted in Custom Media, custom publishing, Hammock Inc., search
6 Comments
How magazine circulation remains steady when two weeks ago it was down 6.3%
Folio: is reporting that business-to-business (or “trade”) magazine circulation remained mostly flat during the first half of 2008, according to numbers released by the Audit Bureau of Circulations. Earlier this month, the same audit bureau reported newsstand sales of magazines … Continue reading
Posted in advertising, magazines
2 Comments
Sorry. This is a test post
Doing a little blog maintenance that requires a post. Sorry for all of the echos this post will generate.
Random items from a Saturday afternoon
Here’s a grab-bag of items and thoughts I’ve not had time to post during the past week, which, according to tradition is supposed to be one of the slowest of the year. Not so for me. Nashville tech-related publicity: BusinessWeek.com … Continue reading
Posted in observation
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Creative Face-off: Chiat/Day vs. an 18-year-old student
A few weeks ago, I wrote that the Apple TV‘s failure to succeed in the marketplace was (and I couldn’t believe it myself) more a failure of Apple’s marketers and Chiat/Day’s advertising than one of technology and product features. As … Continue reading
2008 hard for Olympics guerilla marketers, but …
The Wall Street Journal has a story about the Olympics organizing committee’s efforts to hide any logos that are not those of the sponsors: To ensure that only the companies that pay millions of dollars to be official Olympic sponsors … Continue reading
Posted in marketing
7 Comments
Olympic gold medals magazine covers
Once in a while, I realize just how much of a magazine geek I am. When I saw the Michael Phelps Sports Illustrated cover this morning, I didn’t think about the iconic poster of Mark Spitz. I recalled the Life … Continue reading
links for 2008-08-18
Publishers' legal path to challenging Mygazines.com | CNET News.com Quote – If Time and other publishers are looking to thwart Mygazines and its more than 16,000 users, it may have to go after VeriSign, which maintains the master .com database. … Continue reading
After the glory, what next?
There’s a fascinating article in today’s New York Times about the sudden let-down an Olympic champion can sometime face after years of preparing for a challenging goal that, even if met, can be followed by a form of post-traumatic stress … Continue reading
Posted in observation
2 Comments
Now you know – Who calls back when a cell phone call drops?
Here’s a lesson your parents probably didn’t teach you. Actually, it’s a lesson you could use if you talk with your parents using a cell phone: Who should call back when you’re having a conversation on a cell phone and … Continue reading
Posted in observation
4 Comments
The magazine scan-sharing site controversy goes mainstream
“The magazine industry is being besieged by a new foe: digital piracy,” screams the lede of an AP story yesterday. If you read this blog, you can guess from earlier this month that the story is about Mygazines.com, a site … Continue reading
