Everywhere hits pause button

I’m interupting my practice of not blogging about the launching and shuttering of magazines because news about 8020 Publishing “suspending” Everywhere Magazine is going to be interpreted in lots of different ways by those in the magazine industry — so I decided to jump in early with my 2¢ worth.

Here’s my take:

1. The suspension does not mean the “genre” of user-created publishing is a bad concept. It means, simply, this title didn’t click with readers the way the publisher’s other title, JPG Magazine has.

2. It indicates that having a parent company backed by someone like CNet founder Halsey Minor means that specific business goals had to be met for the magazine to move forward. Making you hit the breaks is what investors and parent companies get to do.

3. It means that “travel” may be a bit too crowded a niche for 8020 to go it alone. Competitors, including National Geographic, have entered the “user-contributed” photo space. Budget Travel published an entire “user-generated” issue recently.

4. A long time ago on this blog — back in its earliest days — I used to explain that anytime one saw the phrases “suspended publication temporarily” or “is going on hiatus” about a magazine, you can translate that to mean, “will never be published again.” However, that was before Radar kept coming back from the dead. Because of it’s business model — user-created content and print-on-demand — Everywhere is not a high over-head operation (compared to the typical magazine launch). So, who knows? Maybe suspension actually means suspension.

5. If 8020 is going to make it in the travel genre, I think a joint-venture with an established user-contributed travel site would make more sense than trying to go it alone. The 800 lb. gorilla, Trip Advisor (owned by Expedia), maybe? The scrappy WikiTravel, maybe?

Related: “If you’re curious about the future of magazines, HP Lab’s MagCloud may offer a clue”

(via: Folio:)

  • Good breakdown.

    I agree that it may actually be suspended, and I don’t doubt that we may see Everywhere in another form somewhere down the line.

    To your point #5, I think that’s the most interesting puzzle for publishers. One-way publishing (whether it be through a print or online medium) is something quite different from online communities and referral sites – the space dominated by TripAdvisor and the like. Can there be a marriage of publishing and community? What will it look like? Quite frankly, I’m still surprised that JPG does so well given the proliferation of photo sharing on Flickr and even on Facebook, but hey, it seems to work. I think it can in other genres, it’s just finding the right formula I suppose.

  • As Matt notes, a very good breakdown/analysis, particularly on the business management side.

    Halsey has brought in an outstanding business developer and CEO (and publishing visionary) in Mitch Fox. This will ensure that the long term health of the business will be based on sound financial and business decisions.

    To Matt’s additional points, as someone who is building out a European wide community platform, with associated conferences and other off-line elements, I know that it is the bringing together of multiple interest streams and outlets that drives success. I believe it is the combination of web/print that will drive the growth of JPG and any further vertical market communities that 8020 should take on.