Creative Face-off: Chiat/Day vs. an 18-year-old student

A few weeks ago, I wrote that the Apple TV‘s failure to succeed in the marketplace was (and I couldn’t believe it myself) more a failure of Apple’s marketers and Chiat/Day’s advertising than one of technology and product features. As I pointed out then, compared to the consistently brilliant creative Chiat/Day turns out, the one and only Apple TV creative was weak and its media budget seemed less than a two-day buy for any other Apple consumer-oriented product.

Just how bad was the creative? Well judge for yourself. On the left, the Chiat/Day Apple TV ad. On the right, an ad created by an 18-year-old student. Which one makes the product seem worthy of the Apple brand?




(via: Steve Rubel and 9to5mac.com )

  • I would say even though the ad made by Apple was a lot slower and simpler, I prefered the way they explained things as opposed to the way the other video just became this fast piece of mayhem which is so in your face. It was a tough choice, because the pace of the ad not made by Apple did work quite well!

  • I would say even though the ad made by Apple was a lot slower and simpler, I prefered the way they explained things as opposed to the way the other video just became this fast piece of mayhem which is so in your face. It was a tough choice, because the pace of the ad not made by Apple did work quite well!