Monthly Archives: August 2008

How magazine circulation remains steady when two weeks ago it was down 6.3%

Posted on Monday, August 25, 2008 by Rex Hammock

Folio: is reporting that business-to-business (or “trade”) magazine circulation remained mostly flat during the first half of 2008, according to numbers released by the Audit Bureau of Circulations. Earlier this month, the same audit bureau reported newsstand sales of magazines … Continue reading →

Posted in advertising, magazines | 2 Comments

Sorry. This is a test post

Posted on Monday, August 25, 2008 by Rex Hammock

Doing a little blog maintenance that requires a post. Sorry for all of the echos this post will generate.

Posted in All other | Tagged | Leave a comment

Random items from a Saturday afternoon

Posted on Saturday, August 23, 2008 by Rex Hammock

Here’s a grab-bag of items and thoughts I’ve not had time to post during the past week, which, according to tradition is supposed to be one of the slowest of the year. Not so for me. Nashville tech-related publicity: BusinessWeek.com … Continue reading →

Posted in observation | Leave a comment

Creative Face-off: Chiat/Day vs. an 18-year-old student

Posted on Friday, August 22, 2008 by Rex Hammock

A few weeks ago, I wrote that the Apple TV‘s failure to succeed in the marketplace was (and I couldn’t believe it myself) more a failure of Apple’s marketers and Chiat/Day’s advertising than one of technology and product features. As … Continue reading →

Posted in advertising, apple, appletv | Tagged | 2 Comments

2008 hard for Olympics guerilla marketers, but …

Posted on Wednesday, August 20, 2008 by Rex Hammock

The Wall Street Journal has a story about the Olympics organizing committee’s efforts to hide any logos that are not those of the sponsors: To ensure that only the companies that pay millions of dollars to be official Olympic sponsors … Continue reading →

Posted in marketing | 7 Comments