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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Archives
Monthly Archives: October 2008
Why “mountain stage” is a better marketing-planning metaphor than “hunker down”
On Tuesday, amidst my live-blogging of the Future of Business Media Conference in the New York, I took a shot at CNBC for covering the economy in the way the Weather Channel and CNN cover hurricanes: with breathless alarm and … Continue reading
Posted in marketing, media
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Almost one-third of Tennesseans have already voted
WKRN-TV’s blogger/twitterist Christian Grantham has been tracking early voting statistics for the past three weeks and notes that as of Monday, 1,105,980 Tennesseans have already voted in what “next Tuesday’s” election. That represents almost 30% of Tennessee’s registered voters, suggesting … Continue reading
Posted in Nashville, observation
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Future of Business Magazines
(From the Future of Business Media Conference) These are rough notes, not quotes. On panel: David Carey (president of CondeNast Business), Keith Fox (president, BusinessWeek), Paul Rossi (publisher of the Economist); Vivek Shah, (President of Fortune/Money group); Jim Spanfeller (president, … Continue reading
Posted in media
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Interview with Paul Rossi (publisher of the Economist)
(From the Future of Business Media Conference) These are rough notes, not quotes. On strategy in this type of environment: You don’t change your strategy. We won’t be pulling back from our marketing strategy. Our strategy for growing in this … Continue reading
Posted in media
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Interview with Norm Pearlstine
At the Future of Business Media Conference, former executive editor of the Wall Street Journal, and then, editor-in-chief of Time, Norm Pearlstine — now “chief content officer” of Bloomberg — is being interviewed by Lauren Rich Fine. The following are … Continue reading
Consumer confidence falls to lowest level ever, should we be surprised?
After six weeks of 24/7 screaming at them that we’re going through the worst economic crisis since the Great Depression, I’m shocked that consumers have any confidence. (Sorry, I’m writing this while off-line, so I can’t link to a story … Continue reading
Posted in media, observation
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The definitive outlook for the business event industry
At the Future of Business Media Conference, we have heard today the following expert analysis of the business event business: 1. Large trade shows are hurting. 2. Small events are doing well. 3. Large must-attend trade shows are going to … Continue reading
Posted in media
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What are major advertisers buying these days?
(From the Future of Business Media Conference) At the Future of Business Media Conference, Andy Sewer is interviewing Sarah Faye, the CEO of media buying ubber-agency Aegis Media. The following are rough notes, not direct quotes. Sewer: Recession? Depression? Ready … Continue reading
Posted in advertising, marketing, media
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The standard answer to the question ‘How is your company reacting to the current business environment?”
Okay. I’m 90 minutes into a conference during which at least a half-dozen CEOs and other senior executives of publicly traded business media companies have faced questions about how the “past six-eight weeks” has changed their business. Here’s my spot … Continue reading
Posted in media
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Future of Business Media Conference (‘Deal’ panel)
(From the Future of Business Media Conference) The following are rough notes, not quotes, from a panel of the following: Jim Casella, Scott Peters, Seth Rosenfeld, Michael Wollf – Moderator: Rafat Ali Wolff: If you have cash, sh*t, this is … Continue reading
Posted in media
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Future of Business Media Conference – notes from the morning
The following are rough notes from the early session at today Future of Small Business Conference. For better “coverage” of the event, I recommend my friends PaidContent.org who are legit reporters. Rafat Ali introducing the day: “A lot has changed … Continue reading
Posted in media
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Using a wiki to run a global company
When I discuss the topic of “wikis,” I often discover that media people — especially business media people — think a “wiki” is something “like Wikipedia” and not, necessarily, what it actually is — a platform for doing a wide … Continue reading
Posted in wiki
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A ‘code blue’ travel advisory
Monday, I’m traveling or in meetings most of the day, so I decided to embed a widget below that displays my Twitter posts (tweets) and web content I may bookmark or other items caught by my FriendFeed.com account. Monday night, … Continue reading
Posted in rexblog
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Great Depression level prices on HD TVs
Yesterday, my wife and I decided that, well, with the economic downturn and all, we’d eschew our weekly shopping spree at Tiffany’s and the Maserati dealership and instead head over to our nearby Costco. While my wife was purchasing a … Continue reading
Posted in observation
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Unscientific Hypothetical Presidential Poll
Changes in the context of news events and the potential for voters’ remorse have me wondering what is happening in that other dimension where the nomination process came up with different candidates. While this is a completely unscientific way to … Continue reading
