The economy is losing jobs, but Apple still has Jobs


Poor Steve Jobs is like the U.S. economy, rumors of his demise keep being greatly exaggerated.

A month ago, Bloomberg (the news service, not the mayor) mistakenly published his obituary and this morning, a “citizen journalist” on CNN’s, posted a false report that Steve Jobs had a heart attack.

Jobs has been puny-looking and mysterious about his health recently, so there was enough truthiness in both the obit appearance and the fake rumor to make Apple shares fall — something they’ve been doing a lot of recently.

Or perhaps, it was the report this morning that jobs (the kind people are paid for) are what is having a heart attack is what made the stock slump.

Whatever, I think we all need to declare Steve Jobs’ health rumors a no-fly zone. If you see a report related to it, turn off your computer and TV for 30 minutes before reacting.

Sidenote: There is actually a name for a high profile — and harmful — malicious use of a user-contributed platform. It’s called a Seigenthaler incident and it refers to a series of events that began in May, 2005, involving a hoax article on Wikipedia. That unfortunate event led to lots of analysis and to tightening the requirements for individuals who edit Wikipedia. I feel certain today’s hack will lead to some re-thinking of such policies at & CNN, as well.

  • bud

    Is “Seigenthaler Incident” actually a widelyaccepted label applicable to similar incidents Re, in current usage or are you trying to blog it into actual usage.

    Or Seigenthal it, that is.

  • Well, if ANY of the blogs or folks who went first to their CMS’s to push out the non-story had done the most cursory of checks, they would have discovered this wasn’t true. I hand it to Apple PR for replying back to TUAW’s Mike Rose so quickly (and others) with “it’s not true.” That’s pretty much all ya need!

    Of course, if Apple had a blog…

  • 1st Tweets ~ Steve Jobs Heart Attack ~ Timeline/Chart…

  • @bud – Yes, I’m trying to single-handedly blog it into actual usage. (Thanks for suggesting I have that kind of power.)