Great Depression level prices on HD TVs

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Yesterday, my wife and I decided that, well, with the economic downturn and all, we’d eschew our weekly shopping spree at Tiffany’s and the Maserati dealership and instead head over to our nearby Costco. While my wife was purchasing a 50 lb. box of Tide, I marveled at the low prices for the flat screen HD TVs. They seemed like bargains to me — however, I must admit I haven’t been shopping for one lately (you know, between tuitions and saving up for that Maserati, and all).

Yesterday, the “Bits” blog on NYTimes.com reported that what I was noticing is part of breaking trend:

“Television manufacturers have already lowered their prices, cutting into margins. According to a DisplaySearch conference call held on Friday for its clients, in August the firm projected fourth quarter 2008 sales would climb 1.4 percent from the same period last year, while revenues were to decline 16.3 percent. Now the firm thinks unit sales could decline as well. The solution: slash TV prices to make them so low that even Crazy Eddie would call them ‘insane.’”

According to DisplaySearch, the price of a 42-inch HD plasma will soon be $600 and a 19″ HD LCD will be priced at $200.

I’m not old enough to remember the Great Depression, so I’m wondering if HD TVs ever got that cheap back then.

About Rex Hammock

Founder/ceo of Hammock Inc., the customer media and content company based in Nashville, Tenn. Creator of and head-helper at SmallBusiness.com.
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  • http://www.fixinsupper.com Laura Creekmore

    I dunno, good question. Hopefully someone will ask Biden.

    If they get that cheap, maybe I will have to buy one. I really love electronic goo-gas, but my cheapness always wins out over wanting to be cool.

  • Hudge

    The real depression comes when you realize, 500 channels and nothing’s on