When I discuss the topic of “wikis,” I often discover that media people — especially business media people — think a “wiki” is something “like Wikipedia” and not, necessarily, what it actually is — a platform for doing a wide variety of collaborative activities in a wide variety of contexts.
However, I just heard the CEO of a business media company here — of one of the biggest business companies in the world — describe a very astute understanding of the platform.
During a session on “the Internalization of Business Media Companies,” (that, sorry, I’m not blogging), David Levin, CEO of United Business Media, said, “”We use an internal wiki to run a global company.”
As described, the United Business Media corporate wiki provides employees to share “best practices” across global and vertical organizations within the company.
“A richness comes out of that,” said Levin. “It’s all self-organizing.”
For example, if a new conference works in one market or one company, the “case” is written up and shared on the wiki.
Levin said there is an “inherent desire” on the part of employees to share with others in company what’s working.
Sounds great, but I’d love to hear one of those employees describe the wiki.