You’re spot on that many of the situations you described where the system could become a bit noisy won’t reveal themselves until more people get on the system. However, we believe that the way that the network is built (on popular pages you visit, connecting with friends who have visited the same thing) will help alleviate these issues.

For example – if you are interested in my books, Matthew’s movies, and Susan’s taste in wine – chances are as you browse the book, movie, or wine sites that you like these people will naturally reveal themselves. Said another way, while you may see me on a few book pages, you won’t see me on any wine sites because I don’t visit them.

That’s the benefit of building a network in the browser that exists across popular sites – you can solve for context and present relevant information when/where it makes sense.

As you explore the service if you have any thoughts or feedback on things that you’d like to see please do let me know.