How I imagine the conversation went when the Superbowl logo was being conceived

NFL: “You know the Obama campaign logo? We want something like that. You know, with those lines at the bottom.”

Designer: Would you like a football where the rising sun is?

NFL: No, just slap that Roman numeral stuff up there.

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http://forum.belmont.edu/dragonstale Paul

Note the red star is at the far/distant end of the field…any symbolism there? *grin*
http://www.thedryspot.net ceeelcee

I think they used the same ad agency that did the Patriots’ logo. http://www.xconomy.com/wordpress/wp-content/images/2008/01/patriots_logo.jpg

Or maybe they just assumed the Pats would be in the Bowl. Not bloody likely!