Joi Ito has captured and released some freesouls

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The ‘boxed set’ version of Joi Ito’s new book,
FREESOULS Captured & Released

Years ago, I decided my friend Joi Ito knows everyone. And not just that, he knows everything. And not just that, he is everywhere. And not just that, he knows how to connect people everywhere to other people with ideas anywhere.

Joi is the CEO of Creative Commons, the nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright.

Joi also is an incredible portrait photographer.

And now, a collection of his photographs has been published in a book called FREESOULS captured and released. The book is being published in two limited editions. A hard-cover “boxed set” book in an edition of 50 copies, and a limited edition soft-cover book with a print run of 1024 copies. As with almost everything Joi does, this approach provides a glimpse at a creative niche publishing model.

The book features Joi’s photographs of many of the people whose names are synonymous with the threads of theory and law and commerce and community and serendipity that are resulting in this ever-changing and beautifully chaotic thing happening here on the live and conversational and disruptive and collaborative and argumentative and alway expressive web.

I am honored to be included in the book.

And like everyone else whose photo is in the book, I provided a Creative Commons model release so that the name of Joi’s book, “FreeSouls,” could fulfill its purposeful pun. Over the years, Joi has discovered that many of the people who are written about in Wikipedia and other open-source spaces don’t have images displayed because of copyright issues.

With his book, Joi says, “I’m asking everyone to be much more open and giving about their image than most people typically are. I’m giving, you’re giving, we’re all giving to participate and to try to create this wonderful work, and allow others to create derivative works.”

I live in two worlds and appreciate the swirling debate on the value of intellectual property. I respect and protect the work of writers, photographers and artists whose work is featured in the media we create at Hammock Inc. However, when it comes to my personal photography or this blog, I grant a license that permits anyone to use the content for non-commercial purposes as long as the work is attributed to me.

I support the goals of Creative Commons and hope that other photographers and musicians and film-makers and bloggers and scientists and creators of all types will learn more about the various ways to utilize Creative Commons licenses to protect their work while still freeing their work to be used in ways that benefit everyone — especially the creator.

Because all of the photographs in Joi’s book can be used under a Creative Commons license, Oliver Ding was able to create this slide show explaining what a “FreeSoul” is:

View SlideShare presentation or Upload your own. (tags: joi_ito book)